SWOT Analysis of Samsung. SWOT Analysis of Samsung – 2020 Weighing the strengths and weaknesses of Samsung: Samsung Electronics is a leading brand of smartphones. Also, they like to play gambling machines or video games with their friends just for a challenge. Powered by  - Designed with the Hueman theme, https://www.youtube.com/watch?v=e9S4v5-BC58. As average readers of magazines, their main fields of interest include sports, cars, men’s titles, etc. It is known for its technologically advanced products. The problem with having such a vast product width is that a brand fails to create its identity in the minds of the customer and is just remembered as a brand which offers good quality products. The SWOT analysis of Samsung make it understand that where Samsung stand in the market. –Expanding to new Geographies: Samsung faces competition from Apple in US market and tough competition from OPPO and Vivo in Chinese and Indian markets. Marketing Strategy and SWOT Analysis of LG, Positioning Strategies of Fanta and Sprite, Positioning strategies of Colgate and Sensodyne, Marketing Strategies and SWOT Analysis of Louis Vuitton, Positioning Strategies of Lay’s and Doritos. Samsung Electronics as a global IT company has achieved faster growth during the recent years. People are open to try products which are technologically advanced from the old product that they are using and not worry about the brand name (Apple is an exception). When we talk about market share in the smartphone market, Samsung is at the top of the list. The SWOT analysis of Samsung mentioned in this article has highlighted the main strengths of the brand that comes up from its brand awareness, innovation in its various products, huge investment in its Research and Development, its strong international reach, and its various software integration in its product. 1 spot globally with a 18.5% market share, where as Apple is at 13.7% market share. Most of their usage is about fun and entertainment. This concludes the SWOT analysis of Samsung. This detailed SWOT analysis of Samsung aims to examine the internal and the external environments of Samsung. The current CEO of Samsung is Kwon Oh Hyun. Price of Samsung's product is not cheap compared to some domestic competitors. Nokia of course will non disregard this. Required fields are marked *. While the number of challenges facing Samsung is abundant, this company posses a great deal of promise for the future. Samsung offers a lot of handsets with different types of … Its unique features that are incorporated in its business model … The purpose is to find alternative to create a good business idea with best align for an organization’s capabilities, resource and requirements of environment which firm operates. The firm is in a sound position to compete favorably with other firms and achieve desired results. The two main competitors of Samsung are Nokia and Apple. Samsung is technologically very advanced; it has heavy assets of technology. The strength of the Korean won is a large factor for Samsung’s success. If you think your business could be doing better, why not try a SWOT analysis? The Internet is considered an advantage by them. SWOT Analysis is famous that uses on audit, checking all kinds of strategic tactics for environment and business. It identifies all the key strengths, weaknesses, opportunities and threats that affect the company the most. They like going to large dance clubs and mixing up with people, which is followed by partying till the morning and meeting up with girls. Samsung spends significant time in the creation of a wide assortment of the customer and industry gadgets, including apparatuses, computerized media gadgets, semiconductors, memory chips, and coordinated frameworks. The company is focusing on five major aspects, there are : 1 … It aims to examine the strengths and the weaknesses of the company. Your email address will not be published. Opportunities refer to the factors which the organization can use to its favor to grow its market share, sales, brand recognition etc. SWOT analysis of Samsung Samsung’s strength Samsung’s weaknesses 1. Samsung electronics focuses on it customer when making its product. –Strong Brand Image: Samsung has a strong brand image and is trusted by millions for its quality products. SWOT Analysis is a simple but useful framework for analyzing your organization's strengths, weaknesses, opportunities, and threats. By putting your firm under the magnifying glass you may find the way to grow their company or increase Samsung… — Highly Dynamic Market and changing customer loyalty– We are living in a highly dynamic and changing world, and have “n” number of options available at our bay for any product or service. Strengths of Samsung. The biggest opportunity that Samsung currently has is to expand to unchartered geographies, expand to new markets aggressively. 3. It is the world’s largest manufacturer of television sets, liquid crystal display (LCD) panels, mobile phones and smartphones. S.W.O.T stands for: Strengths, Weakness, Opportunities and Threats. Even the brand has succeeded Apple. — Global Presence: Samsung has a global presence, it has a strong foothold in American, European and Asian markets. This article is about the detailed SWOT analysis of company Samsung.Samsung, South Korean organization that is one of the world’s biggest makers of electronic gadgets. The detail swot analysis of Samsung is as follow, we’ll discuss all the internal and external factors in detail one by one; Strengths of Samsung Market Leader in the Smartphone industry . 2. the functions of your product are designed for everyday use, the usage of the product helps people to be involved and feel belonged. The report illustrates the application of the major analytical strategic frameworks in business studies such as PESTEL, Porter’s Five Forces, Value Chain analysis and McKinsey 7S Model on Samsung. Economic factors: The leader of the smartphone industry comes with its own sets of problems. This is what companies like OPPO, Vivo, Xiaomi etc did. Harmonizing to statistics, Nokia had attracted a larger sum of swot involvement than Samsung at the mid-to-low terminal Mobile phone market, in both the overall and smart-phone market. The company has brought a large range of smartphones and tablets. Given the fact, threats give a brand a far-sighted view about the problems that the brand is likely to face in the future, it is one of the most important factors in the SWOT Analysis of Samsung. Save my name, email, and website in this browser for the next time I comment. This Samsung SWOT analysis reveals how the second largest technology company used its competitive advantages to become a leader in consumer electronics, home appliances and semiconductors industries. 10.1 Samsung 10.1.1 Samsung Corporation Information 10.1.2 Samsung Description, Business Overview 10.1.3 Samsung Non-volatile next generation memory technologies Sales, Revenue and Gross Margin (2015-2020) 10.1.4 Samsung Non-volatile next generation memory technologies Products Offered 10.1.5 Samsung Recent Developments 10.2 Toshiba The brand is operational globally with its 217 operation hubs running worldwide. They are areas where the business needs to improve to remain competitive: –High Diverse Portfolio: Having a product portfolio as big as Samsung’s is more a bane than a boon. The important aim of this research is to recognize the role of SWOT analysis on strategy planning that was used by the Samsung mobile company. Today we are going to go over a brief SWOT Analysis of Samsung and learn more about the business. Copyright © 2018 Heart of Codes — Escapade WordPress theme by. (MENAFN - iCrowdNewsWire) Power Lithium Battery Market Swot Analysis by Key Players- Samsung, Panasonic, Sony iCrowdNewswire Dec 21, 2020 3:44 PM ET. The company holds a strong brand equity and loyalty, its just the opportunities that it needs to play on to outdo its competitors. According to Gartner, in Q1 of 2020, Samsung has maintained the No. The main purpose of their usage is to make life more interesting and colorful by chatting with friends, visiting dating sites or looking for parties or big events for the weekend. The Social Grabber © 2020. Essays on samsung swot analysis assignment. SAMSUNG SWOT ANALYSIS Before we get into the discussion of SWOT analysis at Samsung’s company, let’s take a look first for the internal analysis of the company as follows. The revenue of the brand reached 239.6 Trillion Korean won in 2017 rising from 201.9 Trillion Korean Won in 2016. SWOT Analysis. The same thing is what happened with Samsung – Unlike Apple which has a brand perception in the minds of the consumer of being a high-end product company which is “exclusive”, Samsung, on the other hand, has failed to crack this code. Samsung is the world’s most successful electronics manufacturer. The following is the SWOT analysis of Samsung: Samsung’s Strengths – Internal Strategic Factors Dominates the Smartphone Market – Samsung has dominated the smartphone market for years. Samsung entered Chinese market, and the current markets are mainly in the big cities. Samsung is an international electronic company with its headquarters in South Korea. Swot Analysis Of Samsung. OPPO and Vivo due to their new technology mid-segment smartphones have managed to take away a large portion of smartphone market share from Samsung. It’s the second most important factor in SWOT Analysis of Samsung as it will shape the future of the company’s strategy. — Target Mid-tier or Middle-Class customer segment:  It is the growing middle-class customers in the developing world who are increasing the demand for consumer electronics. Swot Analysis Samsung. Evaluation of SWOT Analysis The SWOT analysis above shows that Samsung is in a very strong competitive position in the market. Weaknesses stop an organization from performing at its optimum level. As well SWOT Analysis is … SWOT analysis of Samsung Samsung Electronics Co. Limited (OTC: SSNLF) is actually the consumer electronics subsidiary of the Samsung Group, a conglomerate based in Suwon, South Korea. For more information on how to do SWOT analysis please refer to our article. SWOT analysis of Samsung Mobile in China. Threats refer to factors that have the potential to harm an organization in the future. By 2012 Samsung group had 221,726 employees. As media consumers they are not very active. — Organisations & Management Assessment. And of course, they also like shopping on the internet. –Loyal Customer Base: Samsung has its own follower base who wait normally shop for Samsung products only be it smartphones, appliances etc. While the smartphone is … Strengths. The computer worms could be described as the standalone malware computer program, which effectively replicates itself for spreading to any other computer. Swot Analysis Samsung is the biggest company in the world in the electronic device market. In 2014, the company blamed the declining Korean currency for the 25 percent profit decline. They play the lottery and try to get a big pay off. Originally a trading company, it took Samsung 22 years to become the fully-fledged electronics company that most people recognize today. However, they may play it secretly as they wouldn’t want others to think that they are not happy with their situation. Strengths describe the factors that which the organization is good at and what separates it from its competitors. It also aims to examine the opportunities Samsung should explore … They prefer crowded places, as they think that if a place is not full of people, then it’s not worth going there. One of the leading strengths of Samsung is its large product portfolio. SWOT and PEST analysis of Samsung. WEAKNESSES. April 16, 2020 In today’s rapidly developing world, Samsung is one of the multinational companies that succeed in perceiving changes, reacting to them and offering corresponding solutions. This is where Samsung is lagging behind, with brands like Oppo and Vivo who are coming up with new technologically advanced products every other month, Samsung is a bit slow in introducing new products in the market and hence is facing a major dent in the market share. However, the company has a diversified product portfolio which also includes displays, … Samsung SWOT Analysis In A Nutshell Samsung was founded in South Korea in 1938 by Lee Byung-Chul. It is a useful technique to analyze the present Strengths (S), Weakness (W), Opportunities (O) & Threats (T) Samsung Group is facing in its current business environment. Read also: SWOT analysis of Samsung. Samsung smartphones are always looked up for their path-breaking new technology. Innovative designs. You can get your analysis paper from our expert writers. — Emergence and Growth of Chinese players like OPPO and Vivo:  Samsung which once considered India as a high potential market has now started to lose its stronghold, all thanks to the entry of new Chinese players like OPPO and Vivo. Understanding this shift, Samsung was quick to launch their new series of A6 and J6 which targets mid-segment customers, but was a bit late to the party and has faced the brunt. Check out the BCG Matrix of Coca Cola  and SWOT analysis of Coca-Cola  and Marketing mix of Coca-Cola, Learn more about the Swot analysis of Amul, Read more about the swot analysis of Pepsi, Marketing mix of Pepsi and BCG Matrix of Pepsi, Your email address will not be published. Samsung needs to come up products for this customer segment as they are the ones who are bringing the next big wave for product demand. Samsung Group Report contains a full version of Samsung SWOT Analysis. SWOT analysis of Samsung This is a Samsung Electronics SWOT analysis for 2013. SWOT Analysis is a proven management framework which enables a brand like Samsung to benchmark its business & performance as compared to the competitors and industry. Last modified July 16, 2020. your product seeks a way to differentiate itself positively from the higher-priced or positioned as elite brands. In today’s market, customer loyalty is getting changed with every new product that is getting launched in the market. –Wide range of Product Portfolio: There are three main product categories that Samsung offers. INTERNAL ANALYSIS Samsung Company. Outside of Korea, Samsung is best known as the world’s largest manufacturer of mobile phones and smartphones, including the highly popular and successful Galaxy. Samsung enjoys a great R&D team and just needs it to invest more in this segment and bring in more firepower in their artillery. Accessed Samsung 12, This is essay a sample. To sum up, Samsung failed to create a brand positioning which is as clear as Apple’s and thus failed to maintain a loyal base of customers for a longer period of time. ← SWOT Analysis of Amul | Amul’s SWOT Analysis, SWOT Analysis of KFC | KFC’s SWOT Analysis →. Samsung profile Marketing Strategy of Dettol and Lifebuoy. In Samsung SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. These customers trust the brand for its products and are willing to pay the desired amount to purchase the product. Samsung Electronics is headquartered at Suwon, South Korea. A SWOT analysis of the Samsung Group and its subsidiaries, such as Samsung Electronics Co., identifies strengths, weaknesses, opportunities, and threats that depict a strong competitive position and potential for further business growth in the global market. SWOT analysis is the tool which helps the organization to understand where it stands. –Invest heavily in Research and Development:  ‘Technology” – is the name of the game, the trick to winning customers in the current market scenario is to provide them with technologically advanced products. The firm can easily continue pursuing its current strategies profitably. They mostly visit pubs, cafes, and bars just to “warm-up” before the big event. All Rights Reserved. That’s not it Samsung brand has below subsidiaries as well under its umbrella: —Strong Research and Development: Samsung has impressive research and design capabilities. Nokia Brand Marketing. STRENGTHS. It was able to create and roll out Samsung Pay, a payment app with similar capabilities to Apple Pay, in less than a year. It’s the second most important factor in SWOT Analysis of Samsung as it will shape the future of the company’s strategy. It helps you to build on what you do well, to address what you're lacking, to minimize risks, and to take the greatest possible advantage of chances for success. Something for everybody, be it smartphones, or TV or AC etc Samsung has a wide range of products to offer to its customers. SWOT analysis is a strategic planning tool that can be used by Samsung Group managers to do a situational analysis of the firm. 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